Round two. After the previous campaign for MediaMarktSaturn and Apple the sales of the MacBook Air really took off – and the shelves in MediaMarkt and Saturn stores across the country emptied incredibly quickly – a follow-up campaign was a given. And VIRUS was invited to support with the production. This time, Saatchi & Saatchi focused on typical student cores, as this is the target group the offer is aimed at. And who better to slip into the different roles of various students than Helge Mark Lodder? … The answer was clear to everyone, so we sneaked into MediaMarkt at Alexa Berlin a second time and shot some really funny spots under the direction of Dimitri Tsvetkov.