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REWE

Bring dich in Spiel

REWE

Bring dich in Spiel

DirectorDimitri Tsvetkov

DoPBoy Behnke

AgencyOMG Fuse

SoundThe Vibe

We all know the feeling: the first day in a new job can feel surreal. That’s why, for this campaign, every apprenticeship became a cinematic adventure. Starring our Main Characters. We shot a dance heavy music video in a supermarket, staged a teen romcom movie trailer between the aisles, and turned a logistics hall into a GTA-inspired game level. The dream worlds may have been over the top, but the fun of making them was very real.

REWE - Bring dich ins Spiel - Frida

REWE - Bring dich ins Spiel - Theo

YOU KNOW I`M EXTRA

Three dream worlds, two shooting locations and a lot of props – that’s what it took to bring this campaign to life. We split into two units and worked in parallel – producing not only the three main films, but also five additional 9:16 formats along the way.

Our crew put a lot of care into the small things – light, styling, choreography, props – so that all the pieces fit together on set.

And by the end of the shoot, everyone was humming Malissa’s K-Pop song on repeat.
Earworm level: impossible.