REWE

Der REWE Azubi Recruiter

REWE

Der REWE Azubi Recruiter

ClientREWE

Directing DPAnton Schenk

AgencyOMG Fuse

EditMaurice Stenner

While the main unit shot the cinematic films, our second unit went vertical. In 9:16 we created “prequels” to the main films: creator Kaan on the hunt for new apprentices, teaming up with other influencers, putting candidates through playful challenges and testing their skills for the job.

Made to stop the scroll, these clips extend the REWE campaign with creator-driven stories.

Recruiting Malisa

Recruiting Theo

Recruiting Frida

Shoot & Scoot

Five films in one day – and the whole of Berlin as our backdrop. With a bit of luck the weather stayed on our side the entire time. Even the flea market that shows up in the films was part of the staging, carefully built just for the shoot.

A lot of the most creative moments weren’t on the storyboard: they happened spontaneously on set, thanks to our creative crew and the playful energy of the influencers.