Directing CameraVIRUS
AgencyGGH MullenLowe
ClientDirk Rossmann GmbH
Colour GradingAkim Trüller
GGH MullenLowe reached out to us with an exciting project: Germany’s second-largest drug store chain ROSSMANN joins the Christopher Street Day parade in Cologne.
For that occasion “ROSSMANN becomes ROSS ANTONY” and celebrates the colorful CSD in collaboration with the singer and television entertainer Ross Antony. We produced four Social Media clips to tease the campaign.
The Christopher Street Day is a parade dedicated to the LGBTQ movement. People celebrate themselves as individuals and honor the many facets of love, for the first time also supported by ROSSMANN. We show the ROSSMANN marketing team in the middle of their preparations for the parade, slowly turning the clean office into a colorful place. We’re ending the films in an unexpected way and show what the participants can expect if they join the party.
Most of the creative work on this project was done in-house. Due to a modest crew size we were capable of moving fast from one set to another and produce all four films in only one day. Additionally we shot the footage in a way being able to create several aspect ratios for a seamless usage on Social Media platforms like YouTube, Facebook and Instagram.
Right off the bat we knew that we need to fill the room with a lot of balloons. But how many exactly? We ended up with roughly 600 balloons – all handpicked and inflated by our team. Just imagine you need about one minute for two balloons. That means you’ll sit for four hours just blowing balloons. And at the end you have to get rid of them... That’s what we call a real commitment!
