Joico / Henkel
Joico InnerJoi
AgencyVIRUS
DirectorLuis Arndt
PhotographerRobert Maciejewski
Art DirectionMichaela Hilchenbach
True beauty comes from within. But sometimes it’s also great to have beautiful hair. To give the InnerJoi brand a turbo start on the German market, we have created a whole kit of different social first assets directly for Henkel: from various product photos to a comprehensive set of social media clips. Nothing stands in the way of beautiful hair anymore.